My Portfolio

Welcome to my marketing portfolio. Here you can find examples of various marketing strategies, plans, and programs I have worked on over the years. Please click on the images below to see the full project details. All sensitive company information and branding has been redacted. Check back for new additions!

Global Marketing Calendar Drives Alignment & Efficiencies

Marketing Strategy & Planning

For this project, I was responsible for the rollout of the new Global Marketing Calendar.

Crafted calendar vision and strategy
Analyzed data from global marketing functions
Identified and categorized key inputs
Operationalized calendar: current state/future vision
Defined governance model
Crafted compelling onboarding presentation & pitch deck

ABM Competitive Takeout Program Delivers Net New ERP Pipeline

Account-Based Marketing

For this project, I was responsible for driving engagement and influencing pipeline with our competitors accounts.

Segmented and prioritized accounts with sales
Created thematic messaging & positioning
Developed robust engagement strategy
Orchestrated end-to-end execution with multiple teams

Results: 375% lift in engagement with target accounts | 61 opportunities with marketing influence | $21M in net new pipeline. Campaign was so successful, I was invited to share strategy & results with the CEO.

Marketing Claims Verification Process Validates Competitive Advantage

Program Management, Messaging

For this project, I was responsible for designing and standardizing how we validate marketing claims.

Designed and operationalized a process to verify Marketing Claims used in messaging, content and conversations across the buyer's journey
Addressed the challenge of unsubstantiated, undifferentiated, and undocumented claims
Devised a comprehensive rollout plan comprising five success tracks

Results: 198 claims verified within the first year with only minor process tweaks - validating integrity of process

My Portfolio

Welcome to my marketing portfolio. Here you can find examples of various marketing strategies, plans, and programs I have worked on over the years. Please click on the images below to see the full project details. All sensitive company information and branding has been redacted. Check back for new additions!

Global Marketing Calendar Drives Alignment & Efficiencies

Marketing Strategy & Planning

Crafted calendar vision and strategy
Analyzed data from global marketing functions
Identified and categorized key inputs
Operationalized calendar: current state/future vision
Defined governance model
Crafted compelling onboarding presentation & pitch deck

Result: Y/Y improvement in efficiency and speed-to-market; 30% reduction in duplicate initiatives, and improved collaboration.

ABM Competitive Takeout Program Delivers Net New ERP Pipeline

Account-Based Marketing

Partnered with functional leaders to identify the market opportunity, business objectives, and sales goals
Established ABM Charter
Segmented and prioritized accounts leveraging buying intent signals and sales insights
Created audience-centric messaging, positioning, and content mapped to buyers journey
Developed robust engagement strategy
Orchestrated end-to-end execution with multiple teams, partners, and technologies

Results: 375% lift in engagement with target accounts | 61 opportunities with marketing influence | $21M in net new pipeline. Campaign was so successful, I was invited to share strategy & results with the CEO.

Marketing Claims Verification Process Validates Competitive Advantage

Program Management, Messaging

Designed and operationalized a process to verify Marketing Claims used in messaging, content and conversations across the buyer's journey
Addressed the challenge of unsubstantiated, undifferentiated, and undocumented claims
Devised a comprehensive rollout plan comprising five success tracks

Results: 198 claims verified within the first year with only minor process tweaks - validating integrity of process

Maximizing ABM Impact: A Proven Framework for Driving Alignment, Efficiencies, and Business Results

Account-Based Marketing

Developed best-in-class framework for driving ABM initiatives that deliver impact.
Conducted ABM workflow analysis
Created templates for each milestone item

Results: Deployment of initiatives 25% faster.

Boss Sauce Campaign Delivers Net New Opportunities

Demand Generation, Product Marketing

Worked with Product Manager to send out surveys and produce 'Universal Leader' research and report
Collaborated with product, creative, and cross-functional marketing teams to ideate and deliver a visually and intellectually intriguing campaign
Produced sales tools - voice mail scripts, email templates, and Sales Info Sheet (positioning doc)
Coordinated all channel activation
Monitored, tracked, and optimized results

Results: 2000+ inquiries, 55 qualified leads, and three new opportunities created.

Drone Executive Mailer Influences Revenue

Demand Generation, Product Marketing

Developed campaign strategy with the intent of 1) drive awareness to our new "Be Ready" solutions, and 2) drive meetings with sales
Researched audience and conceptualized dimension mailer campaign
Orchestrated all workflows - from ordering product, developing messaging, preparing sales tools, launching, and monitoring campaign

Results: 20 appointments secured by sales. $500k in pipeline influenced by campaign

1:1 ABM Platinum Account Program Creates Repeatable Approach to Delivering Value

Account-Based Marketing

Aligned new account-based program to the needs of our largest, most strategic accounts
Created repeatable approach for sales & marketing alignment and development of GTM plans
Developed and tailored marketing programs that addressed the unique needs, interests, and challenges of target accounts
Built framework for account intelligence, reputation and relationship programs, demand programs, and sales enablement

ABM Ecosystem Provides Aspirational Conversation Starter for Leaders

Account-Based Marketing

For this project, I was tasked with concepting how we could operationalize and scale new ABM function.

Modeled key marketing & sales levers used in ABM (e.g. identify, target, engage, activate, accelerate...)
Mapped existing technologies to each lever; added missing technology needs (nice to have/need to have)
Augmented technology with additional detail around messaging and content needs, as well as inbound and SDR function, which were absent from our current structure.

Result: Senior leadership leveraged ecosystem when reviewing the value of the tech stack and defining resource needs